Privacy Policy

Last Updated: September 5, 2026

Welcome to Merchere.com, (“we,” “our,” or “us”). We respect your personal privacy and are committed to safeguarding the information you share with us. This Privacy Policy details how we gather, utilize, protect, and disclose your information when you visit Merchere.com, purchase products, or interact with our services.

This policy is designed to comply with global privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

1. Information We Collect

To fulfill orders, improve site navigation, and provide personalized support, we collect the following types of data:

  • Identity Details: Full name, username, and date of birth.
  • Contact Details: Email address, telephone number, shipping address, and billing address.
  • Financial & Payment Data: Payment details processed through certified third-party payment providers (e.g., Stripe, PayPal, WooCommerce Payments). Note: We do not store full credit card numbers on our servers.
  • Technical Metrics: IP address, browser type and version, device identifier, operating system, language preferences, and time zone.
  • Usage Details: Browsing history on Merchere.com, pages viewed, time spent on specific products, links clicked, and referring URLs.
  • Location Data: Approximate location derived from your IP address.
  • Marketing Preferences: Your communication preferences regarding newsletters, promotions, and updates.

2. How We Use Your Personal Information

We process your data for specific, lawful purposes:

  • Order Processing & Fulfillment: Managing transactions, processing payments, arranging shipping, and sending order confirmation updates.
  • Customer Care: Responding to questions, handling returns, and offering technical or shopping support.
  • Personalization: Tailoring product recommendations and store features to your interests.
  • Marketing & Communications: Direct marketing, promotional offers, and news (only where permitted or explicitly consented to, with an opt-out link in every email).
  • Website Analytics & Enhancement: Monitoring performance, fixing errors, and optimizing user journeys across Merchere.com.
  • Fraud Prevention & Security: Identifying malicious activity, verifying identity, and protecting our store against unauthorized transactions.
  • Legal Compliance: Fulfilling tax obligations, accounting rules, and legal regulatory mandates.

3. Legal Grounds for Processing (GDPR Compliance)

Under European data protection laws, we rely on the following legal bases:

  • Performance of a Contract: Essential for fulfilling purchases and providing requested services.
  • Consent: Required when you opt into promotional communications or non-essential cookies. You can withdraw consent at any time.
  • Legitimate Interests: Necessary to improve our store, prevent fraud, and secure our systems, provided your rights do not override these interests.
  • Legal Obligation: Necessary to comply with tax laws, financial regulations, or valid law enforcement orders.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We share data only with vetted service providers who assist in operating Merchere.com under strict confidentiality agreements:

  • Payment Gateways: Stripe, PayPal, WooCommerce Payments.
  • Shipping & Fulfillment: USPS, DHL, FedEx, and third-party fulfillment centers.
  • Email & Customer Engagement: Mailchimp, Klaviyo.
  • Hosting & Web Infrastructure: Shopify, Cloudflare, WooCommerce.
  • Analytics & Performance Tracking: Google Analytics, Meta (Facebook) Pixel.

Each service provider is contractually restricted to processing your data solely for the designated tasks and in compliance with privacy regulations.

5. Cross-Border Data Transfers

Merchere.com operates globally, and your information may be transferred to, stored, and processed in countries outside your country of residence, including the United States. Where required by applicable law, we utilize Standard Contractual Clauses (SCCs) approved by the European Commission or rely on recognized legal adequacy frameworks to protect cross-border data flows.

6. Your Privacy Rights & Choices

Depending on your location (including under the GDPR and CCPA), you hold specific rights regarding your personal data:

  • Right to Access / Know: Request details about the personal data we hold about you and how it is processed.
  • Right to Correction: Request updates to incomplete or inaccurate information.
  • Right to Deletion (“Right to be Forgotten”): Request the erasure of your personal data, subject to legal storage retention exceptions.
  • Right to Data Portability: Obtain a structured, machine-readable copy of your personal data.
  • Right to Restrict or Object: Limit or object to certain forms of processing, such as direct marketing or profiling.
  • Right to Non-Discrimination: We will never discriminate against you for exercising any of your legal privacy rights.

To exercise these rights, submit a request to inquiry@merchere.com. We will verify your identity and respond within 30 to 45 days as mandated by relevant privacy statutes.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels on Merchere.com to:

  • Maintain active shopping carts and login states.
  • Store your browsing preferences and site settings.
  • Track store traffic patterns and aggregate user demographics.
  • Deliver relevant ad campaigns and retargeting promotions.

You can adjust cookie settings directly within your web browser or control non-essential cookies through our site’s cookie consent banner. Disabling cookies may limit some store features.

8. Data Retention Guidelines

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy—including completing sales, maintaining legal accounting records, and resolving disputes. Once the retention period expires, your data is permanently deleted or anonymized.

9. Security Measures

We enforce rigorous administrative, technical, and physical safeguards designed to protect your personal information:

  • Standard Secure Sockets Layer (SSL) encryption across all site pages.
  • PCI-DSS compliant infrastructure for credit card handling.
  • Restricted employee and system access based on job role necessity.
  • Regular system updates and vulnerability assessments.

While we take every reasonable precaution, no online transmission or digital storage system is guaranteed to be 100% immune to breach.

10. Children’s Privacy

Merchere.com is not intended for individuals under the age of 13 (or under 16 in certain regions). We do not knowingly collect personal details from children. If you believe a minor has provided us with personal information without parental authorization, please contact us immediately so we can remove the data.

11. Third-Party Links

Our website may contain external links to partner sites, social media platforms, or payment networks. We do not control and are not responsible for the privacy practices of external websites. We encourage you to review the privacy policies of any site you visit.

12. Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy as our services evolve or privacy laws change. Any material revisions will be reflected by an updated “Last Updated” date at the top of this policy, and significant changes will be communicated via site notice or email where required.

13. Contact Us

If you have questions, feedback, or wish to exercise your data privacy rights, reach out to our privacy compliance team:

  • Email: inquiry@merchere.com